Life is filled with choices. Spouses. Hairstyles. Careers. TV Shows. Investments. Sports teams. Foods. Health care plans. Cars. Political orientations. Credit cards… Faced with such a myriad of decisions, I have always wondered how do we make choices?
This basic question fuels my research, which exists at the intersection between psychology, marketing, and behavioural economics.
Questions that I am currently working to answer include:
- How do people use online review score information to make product choices?
- How should savings derived from efficient actions be communicated to encourage pro-environmental behaviour?
- How are people’s choices influenced when translating product attributes from one metric into another that is perfectly correlated?
- What factors motivate people to attain a goal and then maintain it?
- Why do people over-invest in capacity?
- Why do people expend resources to keep options open?
- To what extent do people take the sample size into account when making decisions?
- Do people behave more rationally when making choices for the long-run?
- How do people make predictions about sequential and conditional probabilistic events?