Life is filled with choices. Spouses. Hairstyles. Careers. TV Shows. Investments. Sports teams. Foods. Health care plans. Cars. Political orientations. Credit cards. Faced with such a myriad of decisions, I have always wondered … how do we make choices? 

This basic question fuels my research, which exists at the intersection between psychology, marketing, and behavioral economics.

Currently, I am working as a postdoctoral research scientist at The Fuqua School of Business at Duke University. I am on the job market.

Questions that I am working to answer include:

• Why do people make difference choices depending on whether they learn about options from a summary descriptions or their own personal experience?
• Why do seemingly irrelevant features of the decision environment, such as the scale a metric is expressed upon, produce different choices?
• Do people behave more rationally when making choices for the long-run?
• Do socially desirable choices made today licence socially undesirable choices made tomorrow?
• Why are people so determined to keep their options open?
• Are people more likely to make pro-environmental choices when potential collective action is aggregated?

You are welcomed to explore my site further and I encourage you to contact me if you have any interesting thoughts to share or questions to ask or jobs to offer.