Life is filled with choices. Spouses. Hairstyles. Careers. TV Shows. Investments. Sports teams. Foods. Health care plans. Cars. Political orientations. Credit cards… Faced with such a myriad of decisions, I have always wondered how do we make choices? 

This basic question fuels my research, which exists at the intersection between psychology, marketing, and behavioural economics.

Currently, I am working as a lecturer (i.e., assistant professor) in the marketing group at the Royal Melbourne Institute of Melbourne (RMIT) in Australia. Here is my RMIT staff profile page.

I am a member of the RMIT Behavioural Business Lab, the RMIT Centre for Urban Research, and affiliated member of Columbia University’s Center for Research on Environmental Decisions.

Questions that I am currently working to answer include:

  • How do people use online review score information to make product choices?
  • How should savings derived from efficient actions be communicated to encourage pro-environmental behaviour?
  • How are people’s choices influenced when translating product attributes from one metric into another that is perfectly correlated?
  • What factors motivate people to attain a goal and then maintain it?
  • Why do people over-invest in capacity?
  • Why do people expend resources to keep options open?
  • To what extent do people take the sample size into account when making decisions?
  • Do people behave more rationally when making choices for the long-run?
  • How do people make predictions about sequential and conditional probabilistic events?