Life is filled with choices, ranging from the trivial (like where to lunch and whether to carry an umbrella), to the life changing (like whom to marry and which football team to support). Many of these decisions are made in the context of uncertainty, which causes me to wonder: What are the psychological machinery that construct our preferences?

I’m currently working to solve that question as a post-doctoral associate at The Fuqua School of Business at Duke University. Please feel welcomed to explore the site and I encourage you to contact me if you have any interesting thoughts to share or questions to ask.