Life is filled with choices. Spouses. Hairstyles. Careers. TV Shows. Investments. Sports teams. Foods. Health care plans. Cars. Political orientations. Credit cards… Faced with such a myriad of decisions, I have always wondered how do we make choices?
Currently, I am working as a lecturer (i.e., assistant professor) in the marketing group at RMIT in Melbourne, Australia.
Questions that I am working to answer include:
- Why do people make different choices depending on whether they learn about options from a summary description or their own personal experience?
- How are people’s choices influenced by translating attributes from one metric to another that is perfectly correlated?
- Are people more likely to make pro-environmental choices when potential collective action is aggregated?
- Why do people over-invest in capacity?
- Do socially desirable choices made today license socially undesirable choices made tomorrow?
- Why do people expend resources to keep options open?
- Why don’t people take the sample size into account when making decisions from description?
- Do people behave more rationally when making choices for the long-run?
- How do risk preferences change with age?
- How do people make predictions about sequential and conditional probabilistic events?
You are welcomed to explore my site further and I encourage you to contact me if you have any interesting thoughts to share or questions to ask.